Laena Wilder avatar

Laena Wilder

Vanguard Properties

About

Fun facts: Laena’s personal history has been rooted in Northern California for several generations. Her ancestors came West traveling by wagon-train in the late 1860’s and settled in Sonoma. More than half a century later her grandparents fell in love on the ferry from San Francisco to study at UC Berkeley.

Offering the perfect combination of heart and grit, San Francisco/Bay Area Realtor Laena Wilder reached 'Top Agent' status in 2021 and was recently nominated for the California Association of Realtors 'Rising Star' award. Consistently ranked as a top producer, she brings her strong background in negotiating, design, and deal execution to her practice as a Realtor. She embraces a thorough approach, continually finding creative ways to meet her clients' goals. In her own words: “As a fiduciary and trusted advisor I take the time to truly listen to my clients' needs, strategically guide them through the process, and negotiate the best deal for their money." "My goal is to empower my clients with knowledge, because I believe the more you understand, the more choices you have over how to proceed. This undoubtedly leads to a smoother more confident home buying / or selling experience." Her problem-solving skills, warmth, and impeccable attention to detail have led to a successful practice built on referrals and a strong reputation among her Realtor community. Achieving both a Bachelor and Master of Fine Arts degree, Laena was also awarded a prestigious Postdoctoral Rockefeller Fellowship. As a professor, she taught at Duke University, the University of San Francisco, and UNC, Chapel Hill. In addition, she has two decades of experience in the diamond trade, buying, selling, consulting, and managing millions of dollars of inventory. It is an industry based on trustworthiness and the ability to negotiate; she now engages these core values with her real estate clients. Laena’s personal history has been rooted in Northern California for several generations, as her ancestors came West traveling by wagon-train in the late 1860’s and settled in Sonoma. More than half a century later her grandparents fell in love on the ferry from San Francisco to study at UC Berkeley, before the Bay Bridge was built. These past experiences add depth to Laena’s passion and knowledge of the San Francisco / Bay Area.

Google Reviews

Laena Wilder Realtor

5.0 13 reviews

Krista Maloney

We had an incredible experience working with Laena. She made the entire process feel seamless and stress-free from start to finish. She’s knowledgeable, responsive, and has a deep understanding of the market. A true pro. We always felt supported, never rushed, and completely confident in her gui...

4 months ago

Mateusz Litwin

Laena was an excellent buyer’s agent throughout the entire process. What stood out most about Laena was how well she listened and how much she genuinely cared about finding the right home for me, not just closing a deal. She gave thoughtful, honest advice, was very patient, and always made me fee...

4 months ago

Nicki Alexander

We could not have asked for a better, smoother, or less stressful first home buying experience than what Laena gave us. Truly ten out of five stars. She is responsive 110% of the time and I really felt that she was advocating for us through the entire process. She's very prepared, savvy, and has ...

2 years ago

Tyler & John-Michael

We had a great experience working with Laena. She is empathetic, reliable, and honest. It was very clear throughout the entire process that Laena’s motivating interests were in our needs and not in hers. She never pressured us and always made herself available. As a San Francisco native, she kn...

2 years ago

kent alexander

Laena is a rock star. Smart, savvy, responsive, well-informed, effective, fun. By far, the best realtor I’ve ever worked with. Cannot recommend highly enough.

2 years ago

Reviews on Zillow

Zillow logo

Laena Wilder

5.0 14 reviews

kristamaloney

We had an incredible experience working with Laena. She made the entire process feel seamless and stress-free from start to finish.She’s knowledgeable, responsive, and has a deep understanding of the market. A true pro. We always felt supported, never rushed, and completely confident in her guida...

4 months ago

Mateusz Litwin

Laena was an excellent buyer’s agent throughout the entire process. What stood out most about Laena was how well she listened and how much she genuinely cared about finding the right home for me, not just closing a deal. She gave thoughtful, honest advice, was very patient, and always made me fee...

4 months ago

Nicki Alexander

It is so difficult to put my gratitude into words for Laena and how seamless she made our first home buying experience. We absolutely love our new home, and working with her was a dream. She truly knows the Bay Area housing market through and through. If you are looking for a realtor in the SF ar...

2 years ago

jmm twc

We loved working with Laena. She is kind, reliable, and honest. It was evident from every interaction that Laena put our needs above her own. She never pressured us and was always available when we needed her. As a native of San Francisco, Laena had extensive knowledge of the Bay Area and a good ...

2 years ago

Joshua Lewis

Laena is a very knowledgeable SF agent and a warm, lovely person to work with. She guided us without being pushy and we would highly recommend her. Thanks for giving us such a great home shopping experience, Laena!

3 years ago

Laena Wilder profile picture

Laena Wilder

Vanguard Properties

5.0 13 Google reviews

5.0 14 Reviews on Zillow

Work with me to get full access to all the home inventory including coming soon listings you won't see anywhere else!

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