About

Fun facts: I sell San Francisco. I host and produce a TV show. I rescue dogs, collect houseplants (200+), and believe in beautiful spaces—inside and out.

San Francisco isn’t just where Luba sells homes. It IS home. With two decades navigating The City’s ever-evolving market, Luba brings a rare blend of sharp strategy, concierge-level service, and lived-in local knowledge to every client and every deal. Raised in the Richmond District and proudly based there, she’s seen neighborhoods shift, the market flex, and investment opportunities unfold in real time. Her background in hospitality and office management laid the groundwork for what she delivers today: white-glove representation without the pretense. She began her real estate career at Zephyr, where she was named Rookie of the Year and quickly rose to Top Producer. In 2024, she joined Vanguard Properties, drawn to its independence, integrity, and modern edge. Luba is the advisor who will tell you what not to buy and the strategist who sees around corners. She combines luxury-level service without the pretense, whether guiding first-time buyers or seasoned investors. She is also a host on ADTV’s Emmy-nominated, Telly-winning series Selling San Francisco, bringing her deep market expertise to viewers across the globe She serves on the board of Beyond Rescue, fosters dogs, and is usually growing something—whether it’s a houseplant, a home, or a better way to live. Luba helps her clients move with purpose and confidence—always with an eye toward living beautifully.

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